It is sulphate free which is becoming increasingly important to me as I get older. It lathers up a dream (you hardly need any) and it smells great. But importantly it just makes your hair feel great, shiny and easy to style. You need the Perfect Hair Day styling treatment as well and yes, none of it is cheap but you don't need much. And this is your hair. On your head. Being important.
You can buy Living Proof at SpaceNK but I can't see this range. They have the Full shampoo and conditioner. I have no idea what that is like but this stuff, this is magic. Read all about Living Proof here. Sephora ships to the UK now. Just saying.